Get Active for Kids This November: Join Our #MoveForACause Challenge

The Champions for Life Foundation calls on Canadians to get moving for a vital cause this November. The second annual #MoveForACause challenge runs from November 1 to 30, 2024, and aims to raise $75,000 to bring physical literacy programs to over 1,500 children in vulnerable and under-resourced communities across Canada.

With childhood inactivity reaching crisis levels, the #MoveForACause campaign comes at a critical time. Less than 40% of Canadian children achieve the daily recommended physical activity, and two-thirds have yet to develop basic physical literacy skills. Alarming trends like increased screen time and sedentary behaviour are putting children’s health at risk. The Champions for Life Foundation is fighting to reverse this, helping children build the confidence, skills, and motivation to stay active and healthy for life.

David Arsenault, Founder and Executive Director of the Champions for Life Foundation, highlights the vital role of the #MoveForACause campaign: “The Champions for Life Foundation aims to create a movement that ensures every child in primary school in Canada is physically literate. By increasing physical literacy and incorporating active learning environments in our schools, we can foster long-term healthy habits, enhance academic performance, and improve young children's mental and physical well-being.” Arsenault continues, “The Foundation continues to break down barriers, launch innovative new initiatives, and forge partnerships with those passionate about positively impacting children’s health and building more active school communities. By joining the movement, we are helping children build the resilience they need to adapt, thrive, and achieve lifelong physical, mental, and social well-being. Together, we can set a powerful example of healthy living, ensuring a brighter, healthier future for the next generation."

Since 2016, Champions for Life has empowered over 160,000 children across 933 school communities across Canada. The Foundation offers schools and communities physical literacy programs, resources, and support, focusing on vulnerable or underserved areas.

The Champions for Life Foundation continues to break down barriers, launch innovative new initiatives, and forge partnerships with those passionate about positively impacting children’s health and building more active school communities. By joining the movement, we are helping children build the resilience they need to adapt, thrive, and achieve lifelong physical, mental, and social well-being. Together, we can set a powerful example of healthy living, ensuring a brighter, healthier future for the next generation.

Why Should You Support #MoveForACause?

The #MoveForACause challenge welcomes Canadians of all ages and fitness levels to participate, whether from home, the gym, outdoors, or their local recreation center. Participants set personal activity goals, track their movement minutes manually or via Strava, and raise funds for every minute of movement.

By joining #MoveForACause, you’ll help children in low-income communities access physical literacy programs that can transform their health and future. Every dollar raised directly supports these programs, ensuring that more children have the chance to move, play, and thrive.

Champions for Life Ambassador Jo-Annie Fortin OLY shares, “Whether it's walking, swimming, or any movement you enjoy, it really does make a difference. I've experienced firsthand how active living changes kids' lives. Grab your running shoes this November and join me for the #MoveForACause challenge. Together, we can create a healthier generation of active kids.”

Participants will receive continuous support throughout the challenge, including training tips and fundraising tools, making it easy for them to succeed. Since its inception last year, #MoveForACause has raised over $64,000, supporting more than 1,300 children with life-changing physical literacy experiences.

Whether it's walking, swimming, or any movement you enjoy, it really does make a difference. I've experienced firsthand how active living changes kids' lives. Grab your running shoes this November and join us for the #MoveForACause challenge. Together, we can create a healthier generation of active kids.

How to Join #MoveForACause

1. Create a free profile at moveforacause.ca.
2. Set personal and/or team movement goals.
3. Get started anytime in November.
4. Start fundraising and track your activity.
5. Share your efforts with you friends, family and colleagues and ask for their support!

Together, let’s get up, get active, and make a difference for children who deserve every chance to live healthy, active lives.

How You Can Support #MoveForACause

With your generous support, we can provide children in vulnerable and under-resourced communities free access to programming that strengthens their physical literacy. Let's create more opportunities for children to build their competence, confidence, and motivation to be active throughout their lives.

Find a friend to donate to, or make a contribution to the whole campaign. We also have a wide range of sponsorship opportunities that provide brand exposure, employee engagement, and visibility that will highlight your corporation's leadership and philanthropy.

About the Champions for Life Foundation

The Champions for Life Foundation empowers children to move well and helps them build the skills, confidence and motivation to be active for a lifetime. We offer physical literacy programs, resources, and expert technical assistance to schools and communities, especially those in underserved areas. To learn more about how we develop healthy, active environments where children thrive, visit championsforlife.ca or find us @championsforlifefoundation on social media.

Media Contacts

David Arsenault

Founder & Executive Director

d.arsenault@championsforlife.ca 

Cell: (514) 825-5934

Christopher Laurin

Director, Marketing & Development

c.laurin@championsforlife.ca

Cell: (514) 963-1736